Perceptions of Customers and Bank Personnel

40 Pages Posted: 29 Dec 2008 Last revised: 23 Jan 2009

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

University of Chittagong; Western Illinois State University

Date Written: December 23, 2008


It is evident that most of the service firms are to follow modern marketing concept to their business operation so that it is able to attract its existing and potential customers. The marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering and communicating superior customer value to its chosen target markets. That is why, it is always important for the bankers to keep satisfied its customer by giving competitive products rather than other competitors. On the other hand, customers are more conscious than ever in Bangladesh regarding Consumer credit scheme due to competition in the banking sector. In this chapter, perception and expectation of customers and bankers regarding consumer credit scheme are the spotlight in the light of expectation of consumer credit service by the customers and bankers, customer knowledge regarding consumer credit, perception of Consumer credit by customers and bankers. The following discussion has also been made regarding the perception and expectation of Consumer Credit customers and consumer credit providing bankers.

Keywords: Perception, Attitudes, Bank , Consumer Loan, Bangladesh

Suggested Citation

Shamsuddoha, Mohammad, Perceptions of Customers and Bank Personnel (December 23, 2008). Available at SSRN: or

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331


Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)


Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics