Realization on Green Marketing in Bangladesh

Conference on Future Organization: Strategizing Business organized by IBAT, KIIT, Bubaneswar, India in February 4-6, 2005

7 Pages Posted: 18 Nov 2008 Last revised: 13 Jun 2014

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

University of Chittagong; Western Illinois State University

Date Written: February 4, 2005

Abstract

Though green issues convince all human activities, few academic disciplines have integrated green issues into their literature. Businesses have begun to adapt their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. In Bangladesh, Green issues is new for all company because they did not have any practiced of its before. Here the researcher will find out how customers are reacting after having a concept like green product.

Keywords: Green Marketing, Realization, Bangladesh

Suggested Citation

Shamsuddoha, Mohammad, Realization on Green Marketing in Bangladesh (February 4, 2005). Conference on Future Organization: Strategizing Business organized by IBAT, KIIT, Bubaneswar, India in February 4-6, 2005, Available at SSRN: https://ssrn.com/abstract=1302277 or http://dx.doi.org/10.2139/ssrn.1302277

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)

HOME PAGE: http://www.wiu.edu

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