The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative

5 Pages Posted: 21 Oct 2008

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business

Abstract

This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.

Excerpt

UVA-C-2267

Rev. Jun. 15, 2009

THE GAIL PALMER ASHTON GRADUATE SCHOOL OF BUSINESS:

THE BALANCED SCORECARD INITIATIVE

“Are we as distinctive and as good as our literature says we are? I'm not so sure,” half-jokingly mused Jack Watkins, dean of the Gail Palmer Ashton Graduate School of Business, to his longtime faculty colleague Jane Martino. “We need to be honest with ourselves. Maybe we are still singing the same song of our founders, but the tune has changed and it is no longer just us singing it!”

“The rankings consistently place Ashton in the top 20. I think that is pretty definitive evidence of the good thing we have going here,” countered Martino.

. . .

Keywords: strategy, performance measure, performance management, balanced scorecard

Suggested Citation

Haskins, Mark E., The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative. Darden Case No. UVA-C-2267, Available at SSRN: https://ssrn.com/abstract=1277003

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

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