Dell Computer: Business to Business Over the Web in 2001
5 Pages Posted: 21 Oct 2008
Dell Computer (UVA-C-2144) describes the Dell business model and its adaptation to the Web in detail. This second case provides an update through March 2001 and contains a summary of some of the company's more important events since the first case was written.
Keywords: business-to-business marketing, competitive analysis, computer-systems management, e-business
JEL Classification: A23, L22
Suggested Citation: Suggested Citation