Heterogeneity and Romance vs. Standardization in the Italian Wine Industry
15 Pages Posted: 15 Jun 2008
Date Written: November 2007
While wine's fascination derives by its heterogeneity, which in Italy is well represented by the denomination of origin system, the internationalization of markets requires large investments implying higher degree of production's control and standardization. These requirements have been resolved with an increasing recourse to the consultancy services of professional winemakers. We apply network analyses techniques to affiliation networks of winemakers with wineries reported by the oldest Italian guide: 'I Vini di Veronelli' during the period 1997 through 2006. Our results confirm the importance of professional winemakers in the industry, and suggest this as the mechanism behind the growing standardization of industry practices.
Keywords: intermediary actors, product classification, product standardization, Italian wine industry, network analysis, connected components.
JEL Classification: L15, L66
Suggested Citation: Suggested Citation