Consumer Willingness-to-Pay for Biopower: Results from Focus Groups

Biomass and Bioenergy, Vol. 32, pp. 11-17, 2008

Posted: 17 Jan 2008

See all articles by Diane Hite

Diane Hite

Auburn University - Department of Agricultural Economics and Rural Sociology

Patricia A. Duffy

Auburn University

Christa Slaton

Auburn University - College of Liberal Arts

David Bransby

Auburn University - Agronomy Department

Abstract

To find out whether consumers are willing to pay a surcharge for biopower, the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.

Keywords: Biopower, Green Energy, Willingness to Pay

JEL Classification: Q42, Q30

Suggested Citation

Hite, Diane and Duffy, Patricia A. and Slaton, Christa and Bransby, David, Consumer Willingness-to-Pay for Biopower: Results from Focus Groups. Biomass and Bioenergy, Vol. 32, pp. 11-17, 2008, Available at SSRN: https://ssrn.com/abstract=1084570

Diane Hite (Contact Author)

Auburn University - Department of Agricultural Economics and Rural Sociology ( email )

Comer Hall
Auburn, AL 36849
United States
334-844-5655 (Phone)
334-844-5639 (Fax)

Patricia A. Duffy

Auburn University ( email )

Auburn University
Department of Agricultural Economics
Auburn, AL 36849
United States

Christa Slaton

Auburn University - College of Liberal Arts ( email )

College of Liberal Arts
Auburn University
Auburn, AL 36849
United States

David Bransby

Auburn University - Agronomy Department ( email )

415 West Magnolia Avenue
Auburn, AL 36849
United States

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