Consumer Willingness-to-Pay for Biopower: Results from Focus Groups
Biomass and Bioenergy, Vol. 32, pp. 11-17, 2008
Posted: 17 Jan 2008
To find out whether consumers are willing to pay a surcharge for biopower, the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.
Keywords: Biopower, Green Energy, Willingness to Pay
JEL Classification: Q42, Q30
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