On the Long-Run Effects of Fashion

Economic Inquiry, Vol. 45, Issue 4, pp. 756-769, October 2007

14 Pages Posted: 22 Oct 2007

See all articles by Luis F. Araujo

Luis F. Araujo

Michigan State University - Department of Economics

Raoul Minetti

Michigan State University - Department of Economics

Abstract

We investigate the long-run dynamic interaction between fashion (brand loyalty) and industry structure. We analyze how this interaction affects the importance of fashion in the market for a product in the different stages of its life and characterize conditions under which fashion loses or preserves its relevance over time. The model can explain why some products survive fashion changes.

JEL Classification: D21, L0

Suggested Citation

Araujo, Luis Fernando and Minetti, Raoul, On the Long-Run Effects of Fashion. Economic Inquiry, Vol. 45, Issue 4, pp. 756-769, October 2007, Available at SSRN: https://ssrn.com/abstract=1022727 or http://dx.doi.org/10.1111/j.1465-7295.2007.00050.x

Luis Fernando Araujo (Contact Author)

Michigan State University - Department of Economics ( email )

101 Marshall Hall
East Lansing, MI 48824
United States
517-355-7583 (Phone)
517-432-1068 (Fax)

Raoul Minetti

Michigan State University - Department of Economics ( email )

101 Marshall Hall
East Lansing, MI 48824
United States
517-355-7349 (Phone)
517-432-1068 (Fax)

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