Introductory Microeconomics and One Big Firm
19 Pages Posted: 16 Oct 2007
Date Written: September 2007
This paper illustrates the use of Wal-Mart Stores, Inc. as a lens through which introductory microeconomic principles can be taught. We argue that the central concepts of a principles course can be mapped effectively to the operations of a single firm and to public debates surrounding it. Using the method of problem based learning, we develop a series of case studies on key aspects of Wal-Mart. Each case corresponds to a specific section of the microeconomics course and either illustrates an economic concept or presents a decision-making challenge to students.
JEL Classification: A2
Suggested Citation: Suggested Citation