Introductory Microeconomics and One Big Firm

19 Pages Posted: 16 Oct 2007

See all articles by Lesley Chiou

Lesley Chiou

Occidental College - Department of Economics

Santhi Hejeebu

Cornell College - Department of Economics

Date Written: September 2007

Abstract

This paper illustrates the use of Wal-Mart Stores, Inc. as a lens through which introductory microeconomic principles can be taught. We argue that the central concepts of a principles course can be mapped effectively to the operations of a single firm and to public debates surrounding it. Using the method of problem based learning, we develop a series of case studies on key aspects of Wal-Mart. Each case corresponds to a specific section of the microeconomics course and either illustrates an economic concept or presents a decision-making challenge to students.

JEL Classification: A2

Suggested Citation

Chiou, Lesley and Hejeebu, Santhi, Introductory Microeconomics and One Big Firm (September 2007). Available at SSRN: https://ssrn.com/abstract=1020145 or http://dx.doi.org/10.2139/ssrn.1020145

Lesley Chiou (Contact Author)

Occidental College - Department of Economics ( email )

1600 Campus Road
Los Angeles, CA 90041
United States

HOME PAGE: http://www.faculty.oxy.edu/lchiou

Santhi Hejeebu

Cornell College - Department of Economics ( email )

600 First Avenue West
Mt. Vernon, IA 52242
United States

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