Developing Business Models: Naturhouse

12 Pages Posted: 30 Aug 2007

Date Written: 2004


The case discusses the evolution of the Kiluva Group of companies from 1986 to 2003. In particular, the case focuses on how the entrepreneur Félix Revuelta developed the business model for franchising the Naturhouse concept of outlets for dietary food supplements. The firm experiences explosive revenue growth, especially between 1997 and 2003, from 5 million to 35 million Euros. At the beginning of 2004, Revuelta asks himself what changes, if any, he needs to make to achieve his target of 100 million Euros over the next five years.

Keywords: Business Models, franchising, generating high organic growth

JEL Classification: M13, M55

Suggested Citation

Velamuri, S. Ramakrishna, Developing Business Models: Naturhouse (2004). Available at SSRN: or

S. Ramakrishna Velamuri (Contact Author)

CEIBS ( email )

Shanghai-Hongfeng Road
Shanghai 201206
Shanghai 201206

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