Arne Floh

Vienna University of Economics and Business

Welthandelsplatz 1

Vienna, Wien 1020

Austria

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What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

Number of pages: 14 Posted: 28 Mar 2015
Arne Floh and Horst Treiblmaier
Vienna University of Economics and Business and MODUL University Vienna
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Citation 35

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Loyalty, E-Banking, Structural Equation Modeling, Multigroup Analysis