Haiyang Yang

Johns Hopkins University - Carey Business School

100 International Drive

Baltimore, MD 21202

United States

SCHOLARLY PAPERS

4

DOWNLOADS

390

SSRN CITATIONS
Rank 49,610

SSRN RANKINGS

Top 49,610

in Total Papers Citations

5

CROSSREF CITATIONS

8

Scholarly Papers (4)

1.

The Hot-Cold Decision Triangle: A Framework for Healthier Choices

INSEAD Working Paper No. 2012/45/MKT
Number of pages: 27 Posted: 28 Sep 2020
Johns Hopkins University - Carey Business School, INSEAD, University of Miami, University of Chicago - Law School, Tulane University - A.B. Freeman School of Business, University of Pennsylvania - Perelman School of Medicine, Department of Medicine and Cornell University
Downloads 151 (234,888)

Abstract:

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2.

Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data

Customer Needs and Solutions, Forthcoming , INSEAD Working Paper , Johns Hopkins Carey Business School Research Paper No. 18-03
Number of pages: 10 Posted: 07 Feb 2018
Erasmus University, Rotterdam School of Management, INSEAD, INSEAD - Marketing, Stanford University, Analysis Group, Inc., University of Chicago - Department of Psychology, Duke University - Fuqua School of Business, University of Colorado Boulder, University of Bonn and Johns Hopkins University - Carey Business School
Downloads 131 (263,014)
Citation 5

Abstract:

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Artificial Intelligence, Automation, Consumer Autonomy, Big Data, Consumer Choice, Micro-Targeting

3.

For Whom is Parting with Possessions More Painful? Cultural Differences in the Endowment Effect

INSEAD Working Paper No. 2010/76/OB/MKT
Number of pages: 27 Posted: 28 Sep 2020
INSEAD - Organisational Behavior, Johns Hopkins University - Carey Business School, University of British Columbia (UBC), affiliation not provided to SSRN, University of Waterloo - Department of Psychology, Kansai University, INSEAD and University of British Columbia (UBC)
Downloads 108 (302,289)
Citation 7

Abstract:

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culture, self-construal, self-enhancement, endowment effect, decision-making

4.

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Posted: 14 Jan 2014
Haiyang Yang and Pierre Chandon
Johns Hopkins University - Carey Business School and INSEAD

Abstract:

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China, marketing, brand, luxury, cosmetic, distribution, advertising, international business