Regina C. McNally

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Your New Product Development (NPD) is Only as Good as Your Process: An Exploratory Analysis of New NPD Process Design and Implementation

R&D Management, Vol. 37, Issue 5, pp. 399-424, November 2007
Number of pages: 26 Posted: 26 Oct 2007
Bilkent University, affiliation not provided to SSRN, Independent and affiliation not provided to SSRN
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