Francesco Garraffo

University of Catania - AEGI - Department of Management

Associate Professor

Corso Italia, 55

Catania, 95129

ITALY

SCHOLARLY PAPERS

2

DOWNLOADS

189

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

The Promise of Coopetition as a Field of Research

Coopetition. Winning Strategies for the 21st Century, Dagnino G.B., S. Castaldo, F. Le Roy, S. Yami, eds., Edward Elgar Publishing, 2010
Number of pages: 17 Posted: 18 Sep 2007 Last Revised: 16 Aug 2012
Marco Galvagno and Francesco Garraffo
University of Catania and University of Catania - AEGI - Department of Management
Downloads 189 (191,782)

Abstract:

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Coopetition, Collaboration, Competition, Multiple-point Competition

2.

The Role of Brand Quality in the Elicitation of Emotional Aspects in Young Consumer-Global Brand Relationships

Italian Marketing Society (SIM) - Annual Conference Proceedings, 2013
Posted: 17 Nov 2013
University of Catania, University of Catania, University of Catania - AEGI - Department of Management and University of Catania - Department of Political and Social Sciences

Abstract:

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brand quality, loyalty, brand attachment, brand identification, young consumers