Josep Rialp

Autonomous University of Barcelona - Department of Business Economics

Professor

Edifici B - Campus de la UAB

Bellaterra (Cerdanyola del Vallès)

Barcelona, Barcelona 08193

Spain

http://selene.uab.es/dep-economia-empresa/personal/personal.htm

  • Autonomous University of Barcelona - Department of Business Economics

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The Interplay between Cumulative Customer Satisfaction and Brand Value: Its Effect on Cash Flow, ROI and Tobin's Q

Number of pages: 33 Posted: 10 Sep 2007
Luis Fernando Angulo and Josep Rialp
Autonomous University of Barcelona and Autonomous University of Barcelona - Department of Business Economics
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Abstract:

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Brand Value, Interbrand, Cumulative Customer Satisfaction, ACSI, Marketing Efficiency, Cash flows, ROI, Tobin's Q