Pinar Yildirim

University of Pennsylvania - The Wharton School

3641 Locust Walk

Philadelphia, PA 19104-6365

United States

SCHOLARLY PAPERS

21

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SSRN CITATIONS
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Top 15,573

in Total Papers Citations

40

CROSSREF CITATIONS

33

Scholarly Papers (21)

1.

Credit Scoring with Social Network Data

Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas (2016) Credit Scoring with Social Network Data. Marketing Science 35(2):234-258.
Number of pages: 26 Posted: 03 Aug 2014 Last Revised: 02 Mar 2018
University of Southern California - Marshall School of Business, University of Pennsylvania - The Wharton School, University of Pennsylvania - Marketing Department and Boston University, Questrom School of Business - Department of Information Systems
Downloads 3,563 (3,595)
Citation 16

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social networks, credit scores, credit financing

Social Media and Political Contributions: The Impact of New Technology on Political Competition

Management Science, forthcoming
Number of pages: 77 Posted: 09 Sep 2016 Last Revised: 18 May 2020
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 2,650 (5,909)
Citation 9

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social media, Twitter, political donations, elections, political candidates

Social Media and Political Donations: New Technology and Incumbency Advantage in the United States

CEPR Discussion Paper No. DP11808
Number of pages: 68 Posted: 30 Jan 2017
Maria Petrova, Ananya Sen and Pinar Yildirim
Barcelona Graduate School of Economics (Barcelona GSE), Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 1 (812,712)
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3.

Competing by Restricting Choice: The Case of Search Platforms

Management Science, Aug 2018, Vol. 64 No.8, Pages 3574-3594, Harvard Business School Strategy Unit Working Paper No. 10-098
Number of pages: 45 Posted: 18 May 2010 Last Revised: 11 Jun 2019
New York University (NYU) - Leonard N. Stern School of Business, IMD and University of Pennsylvania - The Wharton School
Downloads 1,025 (26,679)
Citation 23

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matching platform, indirect network effects, limits to network effects

4.

Clicks Bias in Editorial Decisions: How Does Popularity Shape Online News Coverage?

Number of pages: 55 Posted: 27 Jun 2015 Last Revised: 31 Dec 2016
Ananya Sen and Pinar Yildirim
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and University of Pennsylvania - The Wharton School
Downloads 672 (47,836)
Citation 13

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media bias, advertising, hard news, clicks, online traffic

5.

Managing Automation in Teams

Number of pages: 43 Posted: 14 Sep 2017 Last Revised: 22 Jul 2021
Mustafa Dogan and Pinar Yildirim
MIT Sloan School of Management and University of Pennsylvania - The Wharton School
Downloads 472 (74,651)

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Automation, Teams, Compensation Contracts, Game Theory

6.

Social Network Design for Inducing Effort

Quantitative Marketing and Economics, forthcoming
Number of pages: 50 Posted: 09 Jun 2016 Last Revised: 18 May 2020
University of Pennsylvania - The Wharton School, University of Southern California - Marshall School of Business, University of Pennsylvania - Marketing Department and Carnegie Mellon University, Tepper School of Business
Downloads 416 (86,694)

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social networks, social conformity, goals

7.

A Theory of Minimalist Luxury

Number of pages: 67 Posted: 10 Oct 2018 Last Revised: 15 Oct 2020
Z. Jessie Liu, Pinar Yildirim and Z. John Zhang
Johns Hopkins University - Carey Business School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 391 (93,112)

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Luxury Branding, Signaling Games, Emerging Markets, Marketing, Pricing

8.

Strategic Automation and Decision-Making Authority

Number of pages: 70 Posted: 28 Sep 2018 Last Revised: 22 Jul 2021
Mustafa Dogan, Alexandre Jacquillat and Pinar Yildirim
MIT Sloan School of Management, Carnegie Mellon University and University of Pennsylvania - The Wharton School
Downloads 324 (115,128)
Citation 4

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Artificial Intelligence, Automation, Decision Making, Organizational Hierarchy

9.

User-Generated Content and Bias in News Media

Management Science, 59:12, pp. 2655-2666
Number of pages: 13 Posted: 03 Feb 2011 Last Revised: 09 Mar 2018
Pinar Yildirim, Esther Gal-Or and Tansev Geylani
University of Pennsylvania - The Wharton School, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 197 (188,891)
Citation 2

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Media Competition, Bias in News, User-Generated Content, Product Line

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

Number of pages: 55 Posted: 18 Jun 2015 Last Revised: 20 Jun 2015
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 172 (212,943)
Citation 1

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political campaigns, senate elections, media, campaign speeches

Matching Pennies on the Campaign Trail: An Empirical Study of Senate Elections and Media Coverage

NBER Working Paper No. w23198
Number of pages: 58 Posted: 27 Feb 2017 Last Revised: 22 May 2021
Camilo Garcia-Jimeno and Pinar Yildirim
University of Pennsylvania - Department of Economics and University of Pennsylvania - The Wharton School
Downloads 6 (762,593)

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11.

Distribution Network Redesign for Marketing Competitiveness

Shang, Jennifer, T. Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown (2009) "Distribution network redesign for marketing competitiveness" Journal of Marketing, March, 73(2), 146-163. (2009)
Number of pages: 18 Posted: 16 Oct 2013
University of Pittsburgh - Katz Graduate School of Business, University of Pennsylvania - The Wharton School, University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group, Rice University and GlaxoSmithKline Company
Downloads 173 (211,756)

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location theory, optimization, decision calculus, network design, supply chain model

12.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 128 (270,409)

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Politics, Persuasion, Marketing, Choice

13.

Optimizing Online Promotion Planning: A Multi-Objective, Multi-Market, Multi-Period Approach

Number of pages: 44 Posted: 10 Jan 2016
Yuanchun Jiang, Jennifer Shang and Pinar Yildirim
Hefei University of Technology, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 124 (276,978)

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Optimization models, mixed integer programming, omni-channel retailing, promotional planning

14.

The Impact of Advertising on Media Bias

Gal-Or, Esther, Tansev Geylani, and T. Pinar Yildirim. "The impact of advertising on media bias." Journal of Marketing Research 49.1 (2012): 92-99.
Number of pages: 9 Posted: 12 Aug 2010 Last Revised: 30 Oct 2018
Esther Gal-Or, Tansev Geylani and Pinar Yildirim
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pennsylvania - The Wharton School
Downloads 122 (280,340)

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Media Competition, Bias in News, Advertising, Two-Sided Markets

15.

Are Political and Charitable Giving Substitutes? Evidence from the United States

Number of pages: 97 Posted: 11 Jan 2020 Last Revised: 15 Mar 2021
University of Pennsylvania - The Wharton School, Michigan State University - Eli Broad Graduate School of Management, Barcelona Graduate School of Economics (Barcelona GSE) and University of California, Berkeley
Downloads 91 (341,564)

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charitable giving, political contributions, altruism, media

16.

Hedging Customer Risk

Cust. Need. and Solut. (2014) 1:105–116
Number of pages: 12 Posted: 14 Apr 2015
Kent State University, University of Pennsylvania - The Wharton School, Rice University and University of Pittsburgh - Operations, Decision Sciences, and Artificial Intelligence Group
Downloads 81 (366,671)

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Customer portfolio, Embeddedness, Portfolio

17.

Women, Rails and Telegraphs: An Empirical Study of Information Diffusion and Collective Action

NBER Working Paper No. w24495
Number of pages: 67 Posted: 12 Apr 2018
Camilo Garcia-Jimeno, Angel Diaz and Pinar Yildirim
University of Pennsylvania - Department of Economics, University of Pennsylvania and University of Pennsylvania - The Wharton School
Downloads 21 (620,394)

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18.

Are Political and Charitable Giving Substitutes? Evidence from the United States

NBER Working Paper No. w26616
Number of pages: 47 Posted: 06 Jan 2020 Last Revised: 24 Mar 2021
Institute for Political Economy and Governance, Barcelona, University of California, Berkeley, Michigan State University - Eli Broad Graduate School of Management and University of Pennsylvania - The Wharton School
Downloads 4 (747,543)
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19.

Are Political and Charitable Giving Substitutes? Evidence from the United States

CEPR Discussion Paper No. DP15907
Number of pages: 100 Posted: 15 Mar 2021 Last Revised: 31 Mar 2021
University of California, Berkeley, Barcelona Graduate School of Economics (Barcelona GSE), Michigan State University - Eli Broad Graduate School of Management and University of Pennsylvania - The Wharton School
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20.

Conspicuous Consumption on the Long Tail: How Can Luxury Brands Benefit from Counterfeits?

Posted: 07 Oct 2016 Last Revised: 05 Feb 2021
Pinar Yildirim, Z. Jessie Liu and Z. John Zhang
University of Pennsylvania - The Wharton School, Johns Hopkins University - Carey Business School and University of Pennsylvania - The Wharton School - Department of Marketing

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21.

Misrepresentation of Credence Goods and Channel Design

Posted: 21 Jan 2015
Dinah Cohen-Vernik, Pinar Yildirim and Vikas Mittal
Rice University - Jones Graduate School of Business, University of Pennsylvania - The Wharton School and Rice University

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B2B Marketing, Misrepresentation, Quality, Product Delivery, Channel Design