Richard Briesch

Independent

SCHOLARLY PAPERS

6

DOWNLOADS

556

SSRN CITATIONS
Rank 30,153

SSRN RANKINGS

Top 30,153

in Total Papers Citations

10

CROSSREF CITATIONS

19

Scholarly Papers (6)

1.

Nonparametric Discrete Choice Models With Unobserved Heterogeneity

SMU Cox School of Business Research Paper No. 07-005
Number of pages: 57 Posted: 03 Sep 2007
Independent, University of Chicago and University of California, Los Angeles (UCLA)
Downloads 213 (175,649)
Citation 18

Abstract:

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nonparametric, discrete choice, heterogeneity, random effects, store choice, panel data

2.

New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates

Marshall School of Business Working Paper No. MKT 3-11
Number of pages: 48 Posted: 20 Jun 2011 Last Revised: 06 Nov 2014
Raj Sethuraman, Gerard J. Tellis and Richard Briesch
Southern Methodist University (SMU) - Marketing Department, University of Southern California - Marshall School of Business, Department of Marketing and Independent
Downloads 142 (249,677)

Abstract:

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Advertising, Meta-Analysis, Empirical Generalization, Promotion, Marketing Mix

3.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118
Number of pages: 18 Posted: 21 Jan 2015
University of Michigan, Stephen M. Ross School of Business, Independent, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 117 (288,827)
Citation 2

Abstract:

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4.

Statistically Based Weight Pruning in Feed-Forward Neural Networks

Number of pages: 41 Posted: 10 Mar 2012
Richard Briesch
Independent
Downloads 71 (394,994)

Abstract:

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neural networks, t-test statistics, linear regression, white standard errors, Hessian, model selection, Wald statistic

5.

The Effects of Competitive Density on Traded and Local Market Performance in the Nonprofit Performing Arts Sector

Number of pages: 46 Posted: 12 May 2021
Richard Briesch, Ernan Haruvy, Glenn B. Voss and Zannie Voss
Independent, University of Texas at Dallas - Naveen Jindal School of Management, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University
Downloads 13 (677,767)

Abstract:

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Performing arts; Nonprofits; Competitive Density

6.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Richard Briesch, William R Dillon and Edward Fox
Independent, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department

Abstract:

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category positioning, category and store choice modeling, spatial modeling