Masakazu Ishihara

New York University (NYU) - Leonard N. Stern School of Business

44 West 4th Street

Suite 9-160

New York, NY NY 10012

United States

SCHOLARLY PAPERS

16

DOWNLOADS
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5,480

SSRN CITATIONS
Rank 13,918

SSRN RANKINGS

Top 13,918

in Total Papers Citations

28

CROSSREF CITATIONS

57

Scholarly Papers (16)

1.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 09 Feb 2020
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 1,618 (13,372)
Citation 26

Abstract:

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Information/Digital Products, Durable Goods, Used Goods Market, Demand Estimation, Dynamic Programming, Transaction Costs, Satiation, Discount Factor, Bayesian Estimation

2.

A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models

Quantitative Marketing and Economics, Forthcoming
Number of pages: 62 Posted: 07 May 2009 Last Revised: 15 Jan 2012
Andrew T. Ching, Susumu Imai, Masakazu Ishihara and Neelam Jain
Johns Hopkins University - Carey Business School, Queen's University - Department of Economics, New York University (NYU) - Leonard N. Stern School of Business and City University London
Downloads 1,074 (24,948)
Citation 2

Abstract:

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Bayesian Estimation, Dynamic Programming, Discrete Choice Models, Rewards Programs

3.

The Effects of Detailing on Prescribing Decisions Under Quality Uncertainty

Quantitative Marketing and Economics, Vol.8, No. 2, pp.123-165, June 2010
Number of pages: 51 Posted: 29 Aug 2007 Last Revised: 06 Jul 2010
Andrew T. Ching and Masakazu Ishihara
Johns Hopkins University - Carey Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 466 (75,994)
Citation 7

Abstract:

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Detailing, Prescription Drugs, Decisions Under Uncertainty, Bayesian Learning, Representative Opinion Leader, Diffusion

4.

The Effect of Acquisitions on Product Innovativeness, Quality, and Sales Performance: Evidence from the Console Video Game Industry (2002-2010)

Number of pages: 50 Posted: 12 Jan 2017
Masakazu Ishihara and Joost Rietveld
New York University (NYU) - Leonard N. Stern School of Business and UCL School of Management
Downloads 354 (104,498)
Citation 1

Abstract:

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Acquisition, Innovation, Product Quality, Performance, Two-Sided Matching Models, Bayesian Estimation, Video Games

5.

A Computationally Efficient Fixed Point Approach to Dynamic Structural Demand Estimation

Number of pages: 41 Posted: 04 Sep 2012 Last Revised: 26 Jun 2018
Yutec Sun and Masakazu Ishihara
CREST-ENSAI - Campus de Ker-Lann and New York University (NYU) - Leonard N. Stern School of Business
Downloads 354 (104,498)

Abstract:

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Nested fixed point, BLP, dynamic programming, MCMC, Laplace, random coefficients logit

6.

Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions

Number of pages: 46 Posted: 13 Apr 2009 Last Revised: 28 Aug 2012
Andrew T. Ching and Masakazu Ishihara
Johns Hopkins University - Carey Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 349 (106,075)
Citation 15

Abstract:

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Detailing, Informative Role, Persuasive Role, Prescription Drugs, Decisions under Uncertainty, Diffusion

7.

A Dynamic Structural Model of Endogenous Consumer Reviews in Durable Goods Markets

Number of pages: 50 Posted: 17 Apr 2019
Masakazu Ishihara and Yuzhou Liu
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 328 (113,683)
Citation 3

Abstract:

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Critic and Consumer Reviews, Preorder, Bayesian Learning, Discrete Choice Dynamic Programming Models, Bayesian Estimation, Video Games

8.

Identification of Dynamic Models of Rewards Programme

Published in Japanese Economic Review, vol.69(3): 306-323, 2018
Number of pages: 29 Posted: 09 Jun 2015 Last Revised: 14 May 2019
Andrew T. Ching and Masakazu Ishihara
Johns Hopkins University - Carey Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 216 (173,576)
Citation 4

Abstract:

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Reward Programs, Discount Factor, Dynamic Programming, Discrete Choice Models

9.

Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption

Number of pages: 55 Posted: 13 Mar 2018
Minjung Kwon, Tulin Erdem and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 189 (196,282)
Citation 3

Abstract:

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counter-cyclical pricing, endogenous consumption, stockpiling, category expansion, promotion effects, seasonal demand, price expectation

10.

Brands versus Brand Extensions: Implications of Brand-based Learning for the Dynamics of Sales

Rotman School of Management Working Paper No. 3177145
Number of pages: 46 Posted: 23 May 2018 Last Revised: 18 Apr 2019
Masakazu Ishihara and Sridhar Moorthy
New York University (NYU) - Leonard N. Stern School of Business and University of Toronto - Rotman School of Management
Downloads 150 (239,017)

Abstract:

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Brand Extensions, Movie Sequels, Experience Goods, Search Goods

11.

Is Early Product Release Preannouncement a Signal for High Product Quality?

Number of pages: 38 Posted: 24 Jul 2018
Masakazu Ishihara and Baek Jung Kim
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 131 (266,055)
Citation 1

Abstract:

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New Product Preannouncement, Signaling, Prerelease Buzz, Sales, Consumer Excitement, Disappointment Effect, Video Games

12.

Bayesian Estimation of Finite-Horizon Discrete Choice Dynamic Programming Models

Number of pages: 29 Posted: 12 Sep 2016
Masakazu Ishihara and Andrew T. Ching
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 128 (270,720)
Citation 2

Abstract:

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Bayesian Estimation, Finite-Horizon Dynamic Programming

13.

Software Piracy and Outsourcing in Two-Sided Markets

Number of pages: 70 Posted: 23 May 2018 Last Revised: 20 Oct 2019
Masakazu Ishihara and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 113 (296,180)
Citation 2

Abstract:

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Software Piracy, Two-Sided Markets, Outsourcing, Video Games

14.

Evaluating the Effect of Soda Taxes Using a Dynamic Model of Rational Addiction

Number of pages: 39
Jong Yeob Kim and Masakazu Ishihara
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 10

Abstract:

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Sin Tax, Sugar-Sweetened Beverages, Rational Addiction, Dynamic Structural Model, Policy Implications

15.

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Journal of Marketing Research (2015), 52 (4), 436-452
Posted: 20 Sep 2014 Last Revised: 17 Dec 2016
Temple University - Department of Marketing and Supply Chain Management, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business, Center for Neural Decision Making, Temple University, Temple University - Department of Psychology, New York University (NYU) - Department of Marketing, University of California, Los Angeles (UCLA) - Marketing Area, New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing

Abstract:

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advertising elasticities, neuroscience, biometrics, implicit measures, market response modeling

16.

Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the US Feature Film Industry

Posted: 26 Aug 2013
Zhao Eric, Masakazu Ishihara and Michael Lounsbury
Independent, New York University (NYU) - Leonard N. Stern School of Business and University of Alberta - Department of Strategic Management and Organization

Abstract:

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