Luis Fernando Angulo

Autonomous University of Barcelona

Associate Professor

Gran Via de les Corts Catalanes, 585

Barcelona, 08007

Spain

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The Interplay between Cumulative Customer Satisfaction and Brand Value: Its Effect on Cash Flow, ROI and Tobin's Q

Number of pages: 33 Posted: 10 Sep 2007

Luis Fernando Angulo and Josep Rialp

Autonomous University of Barcelona and Autonomous University of Barcelona - Department of Business Economics

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