Egah Sari

Swiss German University

EduTown, BSD City

Serpong, Tangerang 15339

Indonesia

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Scholarly Papers (1)

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Consumer Behavior, Supply Chain Management and Customer Satisfaction: An Investigative Study in Small and Medium Enterprises

Proceeding, International Seminar on Industrial Engineering & Management, August 29-30, 2007, Jakarta, Indonesia, ISSN # 1978-774X
Number of pages: 10 Posted: 11 Mar 2008 Last Revised: 28 Nov 2011
International University Liaison Indonesia (IULI), Swiss German University, Swiss German University and International University Liaison Indonesia (IULI) - Hotel & Tourism Management
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Abstract:

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supply chain management, consumer behavior, customer satisfaction, SERVQUAL, small and medium enterprises