Eitan Muller

New York University (NYU) - Department of Marketing

Professor of Marketing

Henry Kaufman Ctr

44 W 4 St.

New York, NY

United States

Interdisciplinary Center (IDC) Herzliyah

P.O. Box 167

Herzliya, 46150

Israel

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 41,026

SSRN RANKINGS

Top 41,026

in Total Papers Downloads

1,417

SSRN CITATIONS

10

CROSSREF CITATIONS

2

Scholarly Papers (8)

1.

On the Monetization of Mobile Apps

Number of pages: 56 Posted: 29 Jan 2019
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, New York University (NYU) - Department of Marketing and Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship
Downloads 424 (85,969)
Citation 9

Abstract:

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advertising; freemium; mobile apps; online strategy; pricing; retention; satiation

2.

A Comparison of Stochastic Cellular Automata Diffusion with the Bass Diffusion Model

NYU Stern School of Business
Number of pages: 23 Posted: 28 Aug 2010
Gadi Fibich, Ro'i Gibori and Eitan Muller
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences and New York University (NYU) - Department of Marketing
Downloads 288 (132,213)
Citation 1

Abstract:

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Marketing, Diffusion, Cellular Automata, Stochastic Models, Nonspatial Models

3.

Accounting for Discrepancies between Online and Offline Product Evaluations

Number of pages: 49 Posted: 08 May 2015 Last Revised: 06 Oct 2017
New economic school, New York University (NYU) - Department of Information, Operations, and Management Sciences and New York University (NYU) - Department of Marketing
Downloads 233 (163,445)
Citation 4

Abstract:

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4.

Optimal Three-Part Tariff Plans

Number of pages: 37 Posted: 11 May 2015 Last Revised: 27 Dec 2016
Tel Aviv University - School of Mathematical Sciences, Tel Aviv University - School of Mathematical Sciences, London Business School - Department of Marketing and New York University (NYU) - Department of Marketing
Downloads 146 (247,248)

Abstract:

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non-linear pricing; three-part tariff ; non-smooth optimization

5.

The Growth and Equity of Competitive Services

Number of pages: 42 Posted: 04 Dec 2006
Barak Libai, Eitan Muller and Renana Peres
Tel Aviv University - Faculty of Management, New York University (NYU) - Department of Marketing and The Hebrew University
Downloads 115 (295,844)

Abstract:

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6.

Software Piracy and Outsourcing in Two-Sided Markets

Number of pages: 70 Posted: 23 May 2018 Last Revised: 20 Oct 2019
Masakazu Ishihara and Eitan Muller
New York University (NYU) - Leonard N. Stern School of Business and New York University (NYU) - Department of Marketing
Downloads 113 (299,554)
Citation 2

Abstract:

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Software Piracy, Two-Sided Markets, Outsourcing, Video Games

7.

Growth, Popularity, and the Long Tail: Evidence from Digital Markets

NYU Stern School of Business
Number of pages: 61 Posted: 15 Oct 2019
Gil Appel, Barak Libai and Eitan Muller
The George Washington University, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship and New York University (NYU) - Department of Marketing
Downloads 71 (399,984)
Citation 1

Abstract:

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diffusion of innovations, digital products, long tail, product life cycle, social influence

8.

Adopter Categories and Saddles, revisited: Innovators, Main Market and Laggards, where are they today?

Number of pages: 14 Posted: 18 Feb 2021
Gil Appel and Eitan Muller
The George Washington University and New York University (NYU) - Department of Marketing
Downloads 27 (588,332)

Abstract:

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Adopter Categories; Saddles; Bass Model; Peak Time; Innovation; New Products; Acceleration.