Doug Chung

Harvard Business School - Marketing Unit

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

4

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Top 46,731

in Total Papers Downloads

1,141

SSRN CITATIONS
Rank 25,084

SSRN RANKINGS

Top 25,084

in Total Papers Citations

26

CROSSREF CITATIONS

11

Scholarly Papers (4)

1.

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

Harvard Business School Marketing Unit Working Paper No. 13-066
Number of pages: 44 Posted: 19 Oct 2009 Last Revised: 14 Aug 2013
Harvard Business School - Marketing Unit, University of Virginia - Darden Graduate School of Business and Yale School of Management
Downloads 868 (32,874)
Citation 37

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Sales force compensation, bonuses, quotas, dynamic structural models, two step estimation, discount factors

The Dynamic Advertising Effect of Collegiate Athletics

Harvard Business School Marketing Unit Working Paper No. 13-067
Number of pages: 44 Posted: 26 Oct 2013
Doug Chung
Harvard Business School - Marketing Unit
Downloads 147 (237,953)
Citation 2

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The Dynamic Advertising Effect of Collegiate Athletics

Marketing Science, Vol. 32, No. 5, 2013; pp. 679-698; DOI: 10.1287/mksc.2013.0795
Posted: 13 Nov 2013
Doug Chung
Harvard Business School - Marketing Unit

Abstract:

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advertising, choice modeling, entertainment marketing, heterogeneity, panel data, structural modeling

3.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 121 (276,000)

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Politics, Persuasion, Marketing, Choice

4.

Time Dependence and Preference: Implications for Compensation Structure and Shift Scheduling

Harvard Business School Marketing Unit Working Paper No. 21-120
Number of pages: 55 Posted: 05 May 2021
Doug Chung, Byungyeon Kim and Byoung Park
Harvard Business School - Marketing Unit, Harvard University, Harvard Business School, Students and affiliation not provided to SSRN
Downloads 5 (724,392)

Abstract:

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time dependence, period effects, time preference, present bias, hyperbolic discounting, compensation, dynamic structural models, identification