Francesco Massara

IULM University

Assistant Professor of Marketing

Via Carlo Bo, 1

Milano, MI 20143

Italy

http://www.iulm.it/wps/wcm/connect/iulmit/iulm-it/Universita/Docenti-e-collaboratori

SCHOLARLY PAPERS

3

DOWNLOADS

487

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.
Downloads 393 (94,022)

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2.

Social Desirability in Virtual Communities

International Journal of Business Administration, 3 (6), 93-100
Number of pages: 8 Posted: 01 Nov 2012 Last Revised: 12 Nov 2012
IULM University, SDA Bocconi, affiliation not provided to SSRN and Independent
Downloads 78 (379,997)

Abstract:

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Social desirability, social networks, online communities, virtual worlds

3.

The European Crisis as a Crisis of the Individualistic Capitalism Model: Why it is Difficult to Remove the Stains Off the Jaguar

Number of pages: 16 Posted: 20 Jun 2013 Last Revised: 06 Jul 2013
Francesco Massara
IULM University
Downloads 16 (665,128)

Abstract:

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Elite, Masses, Marketing, Consumption, Capitalism, Individualism, Collettivism, Crisis