Jiwoong Shin

Yale School of Management

Professor of Marketing

165 Whitney Avenue

PO Box 208200

New Haven, CT 06520

United States

http://faculty.som.yale.edu/JiwoongShin/

SCHOLARLY PAPERS

11

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SSRN CITATIONS
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Top 38,934

in Total Papers Citations

7

CROSSREF CITATIONS

12

Scholarly Papers (11)

1.

Managing Customer Relationships under Competition: Punish or Reward Current Customers?

Number of pages: 40 Posted: 13 Aug 2007
Jiwoong Shin and K. Sudhir
Yale School of Management and Yale School of Management
Downloads 531 (62,750)
Citation 1

Abstract:

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CRM, behavior-based price discrimination, competitive strategy, forward-looking consumers, forward-looking firms, game theory

2.

How Does Free Riding on Customer Service Affect Competition?

Number of pages: 39 Posted: 25 Jul 2006
Jiwoong Shin
Yale School of Management
Downloads 238 (154,198)
Citation 3

Abstract:

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free riding, sales service, selling cost, channel conflict, retail competition, competitive strategy, and game theory

3.

Incentive Problems in Performance-Based Online Advertising: Cost Per Click versus Cost Per Action

Management Science, Forthcoming.
Number of pages: 32 Posted: 03 Apr 2015 Last Revised: 25 Jan 2017
Yu Jeffrey Hu, Jiwoong Shin and Zhulei Tang
Georgia Institute of Technology - Scheller College of Business, Yale School of Management and Purdue University - Krannert School of Management
Downloads 203 (179,258)
Citation 3

Abstract:

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Online advertising, cost-per-click, cost-per-action, incentive, adverse selection, moral hazard, pricing model

4.

A Theory of Brand Positioning: Product-Portfolio View

Number of pages: 39 Posted: 21 Sep 2020
T. Tony Ke, Jiwoong Shin and Jungju Yu
The Chinese University of Hong Kong (CUHK), Yale School of Management and City University of Hong Kong (CityUHK) - Faculty of Business
Downloads 176 (203,719)
Citation 2

Abstract:

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brand positioning, product portfolio, mainstream and niche positioning, consumer search, hold-up problem

5.

Demand Externalities from Co-Location

Cowles Foundation Discussion Paper No. 1850, Yale SOM Working Paper
Number of pages: 35 Posted: 10 Feb 2012 Last Revised: 07 Mar 2012
Boudhayan Sen, Jiwoong Shin and K. Sudhir
Yale School of Management, Yale School of Management and Yale School of Management
Downloads 122 (273,888)
Citation 5

Abstract:

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6.

Targeted Advertising and Consumer Inference

Number of pages: 40 Posted: 21 Sep 2020
Jiwoong Shin and Jungju Yu
Yale School of Management and City University of Hong Kong (CityUHK) - Faculty of Business
Downloads 113 (289,226)

Abstract:

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targeted advertising, targeting accuracy, consumer inference, consumer search, reach and precision, value of information, prominence, free-riding

7.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 78 (366,446)

Abstract:

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8.

Information Disclosure Policy and Ratcheting in Supply Chains

Number of pages: 47 Posted: 18 Mar 2020
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 62 (414,725)

Abstract:

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ratcheting, information disclosure, supply chain, and pricing

9.

Inefficiencies in Digital Advertising Markets

Journal of Marketing, Forthcoming, Columbia Business School Research Paper Forthcoming
Posted: 30 Sep 2019 Last Revised: 05 May 2020
Northwestern University - Kellogg School of Management, Columbia University - Columbia Business School, University of California, Berkeley - Haas School of Business, Stanford Graduate School of Business, Yale School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Advertising, Antitrust, Digitalization, Inefficiencies, Markets

10.

Favoring the Winner or Loser in Repeated Contests

Marketing Science, Vol. 32, No. 5, 2013; pp. 768-785; DOI: 10.1287/mksc.2013.0798
Posted: 13 Nov 2013
Robert W. Ridlon and Jiwoong Shin
Indiana University - Kelley School of Business - Department of Business Economics & Public Policy and Yale School of Management

Abstract:

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game theory, contests, handicap, incentives, ratcheting, moral hazard

11.

When to Fire Customers? Customer Cost-Based Pricing

Management Science, Forthcoming
Posted: 08 Feb 2012
Jiwoong Shin, K. Sudhir and Dae-Hee Yoon
Yale School of Management, Yale School of Management and Yonsei University

Abstract:

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customer cost information, activity-based costing, behavior-based price discrimination, forward-looking customers, customer relationship management

Other Papers (2)

Total Downloads: 81
1.

Ratcheting of Profitability Expectations and its Consequence for Supply Chains

AAA 2016 Management Accounting Section (MAS) Meeting Paper
Number of pages: 26 Posted: 18 Aug 2015 Last Revised: 02 Dec 2015
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 61

Abstract:

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ratcheting, information disclosure, supply chain, and pricing

2.

Strategic Use of Demand-Enhancing Investment to Elicit Market Information

AAA 2012 Management Accounting Section (MAS) Meeting Paper
Number of pages: 36 Posted: 15 Aug 2011
Brian Mittendorf, Jiwoong Shin and Dae-Hee Yoon
Ohio State University (OSU) - Fisher College of Business, Yale School of Management and Yonsei University
Downloads 20

Abstract:

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Information sharing, demand-enhancing investment, supply chain management, disclosure, vertical relationship