George Knox

Tilburg University

Associate Professor

Warandelaan 2

Tilburg, 5000 LE

Netherlands

http://www.tilburguniversity.edu/webwijs/show/?uid=g.knox

SCHOLARLY PAPERS

7

DOWNLOADS
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Top 18,713

in Total Papers Downloads

3,288

SSRN CITATIONS
Rank 29,510

SSRN RANKINGS

Top 29,510

in Total Papers Citations

27

CROSSREF CITATIONS

3

Scholarly Papers (7)

Incorporating Direct Marketing Activity into Latent Attrition Models

Forthcoming in Marketing Science
Number of pages: 50 Posted: 05 Sep 2010 Last Revised: 29 Jan 2013
David A. Schweidel and George Knox
McDonough School of Business, Georgetown University and Tilburg University
Downloads 1,223 (20,207)
Citation 6

Abstract:

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Customer relationship management, probability models, targeting

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science, Vol. 32, No. 3, 2013; pp. 471-487; DOI: 10.1287/mksc.2013.0781
Posted: 13 Nov 2013
David A. Schweidel and George Knox
McDonough School of Business, Georgetown University and Tilburg University

Abstract:

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latent attrition, customer relationship management, simultaneity, direct marketing

2.

Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing Science, Forthcoming
Number of pages: 64 Posted: 23 May 2016 Last Revised: 10 May 2017
Tilburg University, Tilburg University and Tilburg University, CentER
Downloads 579 (57,873)
Citation 14

Abstract:

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digital distribution, online streaming, entertainment industry, music consumption, variety

3.

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

Journal of Marketing, Forthcoming
Number of pages: 50 Posted: 03 Jul 2009 Last Revised: 24 Apr 2014
George Knox and Rutger van Oest
Tilburg University and BI Norwegian Business School
Downloads 489 (71,447)
Citation 4

Abstract:

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Complaints, Complaint Management, Churn, Failure, Recovery

4.

Extending the BG/NBD: A Simple Model of Purchases and Complaints

International Journal of Research in Marketing, Forthcoming
Number of pages: 31 Posted: 19 Nov 2010
Rutger van Oest and George Knox
Tilburg University - Tilburg University School of Economics and Management and Tilburg University
Downloads 296 (127,060)

Abstract:

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Complaints, Probability Models, Customer Base Analysis, Customer Lifetime Value

5.

A First-Passage Time Model for Predicting Inactivity in a Contractual Setting

Number of pages: 34 Posted: 05 Jul 2007 Last Revised: 04 Apr 2012
Deakin University, Tilburg University, University of Pennsylvania - Marketing Department and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 264 (142,667)

Abstract:

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defection, churn, stochastic models, brownian motion, first hitting time

6.

I'm Here, But Maybe Not for Long: Using Complaints to Predict and Value Customers

Number of pages: 44 Posted: 27 Nov 2007
George Knox and Rutger van Oest
Tilburg University and Tilburg University - Tilburg University School of Economics and Management
Downloads 223 (168,142)

Abstract:

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Complaints, Customer Lifetime Value, Probability Models, Forecasting, Customer Base Analysis

7.

The Consumer's Rent Vs. Buy Decision in the Rentailer

Number of pages: 44 Posted: 25 May 2006 Last Revised: 04 Apr 2012
George Knox and J. Eliashberg
Tilburg University and University of Pennsylvania - Marketing Department
Downloads 214 (174,852)
Citation 1

Abstract:

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Entertainment Models, Discrete Choice, Bayesian Methods, Customized Pricing