Donnel A. Briley

University of Sydney

Associate Professor

University of Sydney

Sydney NSW 2006

Australia

SCHOLARLY PAPERS

4

DOWNLOADS

616

SSRN CITATIONS

1

CROSSREF CITATIONS

8

Scholarly Papers (4)

1.

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

Journal of Marketing Research, 2006
Number of pages: 45 Posted: 23 Jan 2006
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Downloads 414 (84,941)

Abstract:

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culture, regulatory focus, promotion, prevention, decision making

2.

Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy and Wise

Journal of Public Policy and Marketing, 2006
Number of pages: 47 Posted: 24 Jan 2006
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business
Downloads 144 (241,002)
Citation 1

Abstract:

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international issues, health care issues, economic decisions, consumer goals

3.

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Journal of Consumer Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-46
Number of pages: 61 Posted: 13 Jun 2017
Donnel A. Briley, Melanie Rudd and Jennifer Aaker
University of Sydney, University of Houston - C.T. Bauer College of Business and Stanford University - Graduate School of Business
Downloads 58 (428,523)

Abstract:

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Optimism, Health, Mental Simulation, Framing

4.

When Does Culture Matter?

Journal of Marketing Research, Vol. 43, pp. 395-408, 2006
Posted: 06 Aug 2011
Donnel A. Briley and Jennifer Aaker
University of Sydney and Stanford University - Graduate School of Business

Abstract:

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culture, culture-based differences, persuasion, promotion, prevention, judgments