Catarina Sismeiro

Imperial College London, Tanaka Business School

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 21,536

SSRN RANKINGS

Top 21,536

in Total Papers Downloads

2,916

SSRN CITATIONS
Rank 23,934

SSRN RANKINGS

Top 23,934

in Total Papers Citations

15

CROSSREF CITATIONS

26

Scholarly Papers (5)

1.

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Journal of Interactive Marketing, Forthcoming
Number of pages: 39 Posted: 09 Apr 2008
Randolph E. Bucklin and Catarina Sismeiro
UCLA Anderson School of Management and Imperial College London, Tanaka Business School
Downloads 1,652 (13,180)
Citation 5

Abstract:

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Internet, Marketing, E-commerce, World Wide Web, Clickstream Data

2.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads 414 (88,384)
Citation 2

Abstract:

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Generic entry, Pharmaceuticals, Heterogeneity, Competition

3.

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 14-09
Number of pages: 47 Posted: 30 Apr 2008
Ramkumar Janakiraman, Catarina Sismeiro and Shantanu Dutta
University of South Carolina - Darla Moore School of Business, Imperial College London, Tanaka Business School and University of Southern California - Marshall School of Business
Downloads 360 (103,808)
Citation 6

Abstract:

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Spillovers, Perception Spillovers, Branding, New Products, Consumers, Choice, Bayesian Learning Framework, Physician Prescription Behavior, Pharmaceuticals

4.

Physicians' Persistence and its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 2007
Number of pages: 32 Posted: 25 Sep 2007
University of South Carolina - Darla Moore School of Business, University of Southern California - Marshall School of Business, Imperial College London, Tanaka Business School and Loughborough University
Downloads 302 (125,760)
Citation 2

Abstract:

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Pharmaceuticals, Physician decision making, State dependence, choice models

5.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Catarina Sismeiro, Natalie Mizik and Randolph E. Bucklin
Imperial College London, Tanaka Business School, University of Washington and UCLA Anderson School of Management
Downloads 188 (199,607)

Abstract:

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Time series analysis, panel data, segmentation, marketing strategy