Shyam Gopinath

Indiana University - Kelley School of Business - Department of Marketing

Assistant Professor of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 31,253

SSRN RANKINGS

Top 31,253

in Total Papers Downloads

1,908

SSRN CITATIONS
Rank 13,753

SSRN RANKINGS

Top 13,753

in Total Papers Citations

64

CROSSREF CITATIONS

22

Scholarly Papers (5)

1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 1,072 (24,980)
Citation 75

Abstract:

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 509 (67,986)
Citation 10

Abstract:

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

Are Revived Customers as Good as New?

Number of pages: 37 Posted: 12 Mar 2009 Last Revised: 25 May 2016
Shyam Gopinath, Robert Blattberg and Edward Malthouse
Indiana University - Kelley School of Business - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Northwestern University
Downloads 236 (159,265)
Citation 2

Abstract:

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Pareto/NBD Model, Hierarchical Bayes, Purchase Rate, Revived Customer, Habitual Behavior, Non-contractual Setting

4.

History Matters: The Impact of Online Customer Reviews Across Product Generations

Management Science, Forthcoming
Number of pages: 48 Posted: 17 May 2021
Linyi Li, Shyam Gopinath and Stephen Carson
Singapore Management University, Indiana University - Kelley School of Business - Department of Marketing and University of Utah - Department of Marketing
Downloads 56 (445,343)

Abstract:

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online customer reviews, product generations, uncertainty, complementarity, substitution, endogeneity, instrumental variables

5.

Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning

Number of pages: 39 Posted: 24 Jul 2020
Indiana University - Kelley School of Business - Department of Marketing, University of Washington - Michael G. Foster School of Business, New York University (NYU) - New York University (NYU), Shanghai and Northwestern University
Downloads 35 (535,909)

Abstract:

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online WOM content, information focus, satisfaction focus, preference correlation, consumer uncertainty, game theory