Michael Luchs

William & Mary

Associate Professor

P.O. Box 8795

Williamsburg, VA 23187-8795

United States

http://mason.wm.edu/faculty/directory/marketing/luchs_m.php

SCHOLARLY PAPERS

5

DOWNLOADS

77

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Consumer Wisdom: A Theoretical Framework of Five Integrated Facets

Journal of Consumer Psychology, October 2018 (Forthcoming)
Number of pages: 61 Posted: 06 Mar 2018 Last Revised: 14 Mar 2018
Michael Luchs and David Glen Mick
William & Mary and University of Virginia - McIntire School of Commerce
Downloads 39 (505,218)

Abstract:

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wisdom, well-being, mindfulness, values, morality, choice

2.

Consumer Perceptions of the Social vs. Environmental Dimensions of Sustainability

Journal of Consumer Policy, 40(3): 245-277. doi:/10.1007/s10603-017-9356-x.
Number of pages: 42 Posted: 02 Apr 2018
Jesse R Catlin, Michael Luchs and Marcus Phipps
California State University, Sacramento, William & Mary and University of Melbourne
Downloads 38 (509,814)

Abstract:

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Social, Environmental, Sustainability, Policy communication, Consumer Choice

3.

Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Journal of Public Policy & Marketing, Vol. 30, No. 1, pp. 31-38, 2011
Posted: 02 Aug 2011
University College Dublin (UCD), Bentley University, Lancaster University - Department of Marketing, Clemson University, William & Mary, University of Canterbury and Aarhus University - Department of Marketing and Statistics

Abstract:

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sustainability, sustainable consumption, consumer attitudes, consumer behaviors, consumer–citizen, macroinstitutional forces

4.

The Emergence of Product Design as a Field of Marketing Inquiry

Journal of Product Innovation Management, Vol. 28, No. 3, 2011
Posted: 19 Jul 2010 Last Revised: 06 Mar 2012
Michael Luchs and K. Scott Swan
William & Mary and College of William and Mary - Mason School of Business

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Product Design, Aesthetics, Design

5.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility