Alina Chircu

University of Texas at Austin - Red McCombs School of Business - IROM Department

Assistant Professor

Austin, TX 78712

United States

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Scholarly Papers (1)

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Managing Electronic Commerce Transaction Costs for Customer Value

Decision Support Systems, Vol. 42, No. 2, pp. 898-914, November 2006
Posted: 23 Jan 2007
Alina Chircu and Vijay Mahajan
University of Texas at Austin - Red McCombs School of Business - IROM Department and University of Texas at Austin - Department of Information, Risk and Operations Management

Abstract:

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Customer value, Electronic commerce, Internet, E-tailers, Retailers, Transaction costs