Nukhet Harmancioglu

Bilkent University

Ankara, 06800

Turkey

SCHOLARLY PAPERS

2

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3

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Your New Product Development (NPD) is Only as Good as Your Process: An Exploratory Analysis of New NPD Process Design and Implementation

R&D Management, Vol. 37, Issue 5, pp. 399-424, November 2007
Number of pages: 26 Posted: 26 Oct 2007
Bilkent University, affiliation not provided to SSRN, Independent and affiliation not provided to SSRN
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2.

Identifying Consumer Heterogeneity in Unobserved Categories

Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Posted: 19 Jun 2016
Georgetown University - Robert Emmett McDonough School of Business, Pennsylvania State University, Frankfurt School of Finance and Management and Bilkent University

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Categorization, Latent structure analysis, Heterogeneity, Sports marketing