Pengcheng Shi

AI List Capital

225 Santa Monica Blvd #500,

Santa Monica, CA CA 90401

United States

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Scholarly Papers (1)

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Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment of a Subscription-Based Service Provider

Number of pages: 31 Posted: 20 Jul 2020 Last Revised: 24 Apr 2021
Yiwei Wang, Lauren Xiaoyuan Lu and Pengcheng Shi
University of California, Irvine - Paul Merage School of Business, Dartmouth College - Tuck School of Business and AI List Capital
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Abstract:

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subscription-based service operations, continuous engagement, email communications, field experiment, data-driven OM