Niket Jindal

Indiana University - Kelley School of Business - Department of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Forthcoming, Journal of Marketing
Posted: 21 Dec 2020
Niket Jindal
Indiana University - Kelley School of Business - Department of Marketing

Abstract:

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advertising, bankruptcy, credit, R&D, suppliers, survival

2.

The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk

Marketing Science (2015), 34(4), 555–572
Posted: 02 Oct 2020
Niket Jindal
Indiana University - Kelley School of Business - Department of Marketing

Abstract:

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bankruptcy, advertising, R&D, shareholder value, turbulence