Yuri Kato

University College London

Gower Street

London, WC1E 6BT

United Kingdom

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Scholarly Papers (1)

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Deception aversion and consumer responses to sustainability initiatives

Number of pages: 24 Posted: 24 Jul 2020 Last Revised: 19 Oct 2020
University of Warwick, University of Warwick - Warwick Business School, University College London, University of Warwick - Warwick Business School and University of Warwick - Warwick Business School
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Abstract:

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deception, win-win initiatives, sustainability, profit