Aurora Liu

York University

4700 Keele Street

Toronto, Ontario M3J 1P3

Canada

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Spoils from the Spoiled: Strategies for Entering Stigmatized Markets

Journal of Management Studies, Vol. 56, Issue 7, pp. 1260-1286, 2019
Number of pages: 27 Posted: 29 May 2020
University of Alberta, York University - Schulich School of Business, York University and York University
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Abstract:

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conceptual framework, destigmatization, entry strategy, market entry, market thickness, stigmatized market