William T . Robinson

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

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An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

Marketing Science, 12:1 , 103-124 (1993)
Number of pages: 22 Posted: 04 Jun 2016
University of Michigan, Stephen M. Ross School of Business, Pennsylvania State University, University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
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Citation 1

Abstract:

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econometric models, regression and other statistical techniques, marketing mix, competitive strategy