Qihong Liu

University of Oklahoma - Department of Economics

Professor

Norman, OK 73019-2103

United States

http://qliu.oucreate.com

SCHOLARLY PAPERS

40

DOWNLOADS
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SSRN RANKINGS

Top 5,662

in Total Papers Downloads

9,098

SSRN CITATIONS
Rank 6,343

SSRN RANKINGS

Top 6,343

in Total Papers Citations

92

CROSSREF CITATIONS

113

Scholarly Papers (40)

1.

Competing with Complementors: An Empirical Look at Amazon.com

Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 15-044, Strategic Management Journal (Forthcoming)
Number of pages: 43 Posted: 04 Dec 2014 Last Revised: 06 Jun 2018
Feng Zhu and Qihong Liu
Harvard University - Harvard Business School and University of Oklahoma - Department of Economics
Downloads 2,190 (7,959)
Citation 31

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2.

Is the Effect of Competition on Price Dispersion Non-Monotonic? Evidence from the U.S. Airline Industry

Number of pages: 28 Posted: 11 Apr 2006 Last Revised: 12 Oct 2012
Mian Dai, Qihong Liu and Konstantinos Serfes
Drexel University, University of Oklahoma - Department of Economics and Drexel University
Downloads 831 (34,811)
Citation 17

Abstract:

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Price Dispersion, Second-Degree Price Discrimination, Airline Industry

3.

'Showrooming' and Price-Matching Guarantee

Number of pages: 26 Posted: 10 Jun 2011 Last Revised: 13 May 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 789 (37,383)

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Showrooming; Quality free-riding, Predation through price-matching

4.
Downloads 531 ( 62,777)
Citation 17

Price Discrimination in Two-Sided Markets

NET Institute Working Paper No. 07-25
Number of pages: 49 Posted: 19 Oct 2007 Last Revised: 17 Sep 2012
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 531 (62,104)
Citation 5

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Price discrimination, Two-sided markets, Indirect network externalities.

Price Discrimination in Two‐Sided Markets

Journal of Economics & Management Strategy, Vol. 22, Issue 4, pp. 768-786, 2013
Number of pages: 19 Posted: 15 Nov 2013
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 0
Citation 1
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5.

Skippable Ads: Interactive Advertising on Digital Media Platforms

Number of pages: 45 Posted: 15 May 2018 Last Revised: 26 Mar 2021
Anthony J. Dukes, Qihong Liu and Jie Shuai
University of Southern California - Marshall School of Business, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 364 (98,546)
Citation 2

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Advertising, Commercial Media, Two-Sided Markets, Skippable Ads

6.

The Effect of Most-Favored Customer Clauses on Prices

Number of pages: 36 Posted: 30 May 2007 Last Revised: 15 Jul 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 300 (121,841)
Citation 1

Abstract:

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Most-favored customer clauses; Low-price guarantee; Price discrimination

Pricing-to-Market: Price Discrimination or Product Differentiation?

Number of pages: 25 Posted: 24 Nov 2004
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics
Downloads 284 (128,416)
Citation 5

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Pricing-to-market, Vertical differentiation, Unit values, Price discrimination, Quality upgrading

Pricing-to-Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, No. 3, pp. 571-581, August 2007
Posted: 23 Jul 2007
Nathalie Lavoie and Qihong Liu
University of Massachusetts at Amherst - College of Natural Resources & the Environment - Department of Resource Economics and University of Oklahoma - Department of Economics

Abstract:

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8.

Product Customization

Number of pages: 33 Posted: 13 Oct 2005
University of Illinois at Urbana-Champaign - Department of Economics, University of Oklahoma - Department of Economics and Drexel University
Downloads 264 (139,302)

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Product customization, Information acquisition, Brand name effects, Horizontal differentiation

9.

The Impact of Multi-Homing in a Ride-Sharing Market

Number of pages: 16 Posted: 16 May 2017 Last Revised: 04 Apr 2021
Oksana Loginova, X. Henry Wang and Qihong Liu
University of Missouri, University of Missouri-Columbia and University of Oklahoma - Department of Economics
Downloads 235 (156,758)
Citation 4

Abstract:

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Ride-Hailing Platform, Two-Sided Markets, Network Externalities, Multi-Homing

10.

Market Segmentation and Collusive Behavior

Number of pages: 30 Posted: 28 Feb 2006
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 222 (164,931)
Citation 3

Abstract:

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Market segmentation, Tacit collusion, Third-degree price

11.

Multi-dimensional Product Differentiation

Number of pages: 36 Posted: 21 Dec 2011 Last Revised: 04 May 2019
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 215 (169,941)
Citation 6

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Multi-dimensional product differentiation, Unit transport cost, Location choice

12.

Customer Information Sharing Among Rival Firms

European Economic Review, Forthcoming
Number of pages: 33 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 212 (172,212)
Citation 14

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Customer information sharing, horizontal and vertical differentiation, perfect price discrimination

13.

Gender Gap in Tenure & Promotion: Evidence from the Economics Ph.D. Class of 2008

Number of pages: 10 Posted: 17 Dec 2016 Last Revised: 18 Feb 2017
Jihui Chen, Myongjin Kim and Qihong Liu
Illinois State University, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 201 (180,991)
Citation 2

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Economics of gender, Labor market outcomes, Tenure and promotion

14.

Optimal Product Differentiation in a Circular Model

Journal of Economics, Forthcoming
Number of pages: 32 Posted: 06 May 2010 Last Revised: 03 May 2016
Qiang Gong, Qihong Liu and Yi Zhang
Peking University, University of Oklahoma - Department of Economics and University of Wisconsin - Madison - Department of Economics
Downloads 199 (182,718)
Citation 2

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Product differentiation, Circular model, Location choice, rho-concavity

15.

Multi-Dimensional Price Discrimination

International Journal of Industrial Organization, Forthcoming
Number of pages: 30 Posted: 13 Jan 2012 Last Revised: 21 Jul 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 179 (200,835)
Citation 3

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Multi-dimensional price discrimination, Best-response asymmetry, Information acquisition

Imperfect Price Discrimination, Market Structure and Efficiency

Number of pages: 18 Posted: 08 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 159 (222,519)
Citation 1

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Free-entry, Price discrimination, Market structure, Efficiency

Imperfect Price Discrimination, Market Structure, and Efficiency

Canadian Journal of Economics, Vol. 38, No. 4, pp. 1191-1203, November 2005
Number of pages: 13 Posted: 30 Nov 2005
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 14 (680,140)
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17.

Fuel Hedging Outcomes and Ticket Pricing: An Empirical Look at the U.S. Airline Industry

Number of pages: 27 Posted: 05 Mar 2020 Last Revised: 17 Oct 2020
Long Shi, Qihong Liu and Myongjin Kim
Xi'an Jiaotong University, University of Oklahoma - Department of Economics and University of Oklahoma
Downloads 156 (225,745)
Citation 1

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Fuel hedging; Fuel cost; Full cost pricing; Airline pricing.

18.

Customer Poaching and Coupon Trading

Journal of Economics, Forthcoming
Number of pages: 22 Posted: 27 Dec 2010 Last Revised: 09 Feb 2016
Georgia Kosmopoulou, Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 139 (248,064)

Abstract:

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Customer Poaching, Coupon Trading, Consumer Arbitrage.

19.
Downloads 130 (261,215)
Citation 3

Tacit Collusion with Low-Price Guarantees

Manchester School, Forthcoming
Number of pages: 27 Posted: 01 Nov 2010 Last Revised: 24 Apr 2012
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 129 (263,735)

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Low-price guarantee, Price-matching, Price-beating, Tacit collusion

Tacit Collusion with Low‐Price Guarantees

The Manchester School, Vol. 81, Issue 5, pp. 828-854, 2013
Number of pages: 27 Posted: 14 Aug 2013
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 1 (797,222)
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20.

Information Markets, Product Markets and Vertical Merger

Journal of Economics and Finance, Forthcoming
Number of pages: 33 Posted: 31 May 2007 Last Revised: 22 Dec 2010
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 129 (262,773)

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Information Gatekeeper, Vertical Merger, Price Leader

21.

When Do Firms Offer Higher Product Quality? Evidence from the Allocation of Inflight Amenities

Number of pages: 30 Posted: 15 Nov 2016 Last Revised: 29 Jul 2020
Myongjin Kim, Qihong Liu and Nicholas G. Rupp
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and East Carolina University - Department of Economics
Downloads 128 (264,256)
Citation 3

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Airlines; Inflight Amenities; Pricing

22.

Efficiency, Welfare and Ownership of Private Information

Number of pages: 30 Posted: 15 Feb 2007 Last Revised: 13 Apr 2009
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 114 (287,574)

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Information sharing, Asymmetric information, Coase theorem, Signaling game

23.

Advertising Content and Viewer Attention: The Role of Ad Formats

Number of pages: 35 Posted: 13 Oct 2020
Anthony J. Dukes and Qihong Liu
University of Southern California - Marshall School of Business and University of Oklahoma - Department of Economics
Downloads 109 (296,745)
Citation 2

Abstract:

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Advertising Content, Attention, Skippable Ads

24.

Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences

Number of pages: 39 Posted: 10 Mar 2016 Last Revised: 23 Mar 2021
Rosa Branca Esteves, Qihong Liu and Jie Shuai
NIPE-University of Minho, University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 106 (302,582)

Abstract:

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Behavior-based price discrimination; Price discrimination based on purchase history; Non-uniform distribution of consumer preferences

25.

Loyalty Rewards Facilitate Tacit Collusion

Number of pages: 35 Posted: 03 Mar 2010 Last Revised: 26 May 2010
Yuk-fai Fong and Qihong Liu
Northwestern University - Department of Management & Strategy and University of Oklahoma - Department of Economics
Downloads 104 (306,436)

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Loyalty Rewards, Repeat-Purchase Prices, Repeat-Purchase Discounts, Tacit Collusion

26.

The Impact of Strategic Agents in Two-Sided Markets

Number of pages: 24 Posted: 09 Jun 2016 Last Revised: 11 Feb 2021
Ji Gu, Qihong Liu and Daniel Nedelescu
University of Oklahoma - Department of Economics, University of Oklahoma - Department of Economics and University of Oklahoma - Department of Economics
Downloads 102 (310,439)

Abstract:

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Two-sided media markets; Strategic agents; Ad quality; Platform asymmetry; Content quality.

27.

Signaling Through Advertising When Ad Can Be Blocked

Forthcoming, Marketing Science
Number of pages: 54 Posted: 17 Jun 2019 Last Revised: 22 Feb 2021
Yuxin Chen and Qihong Liu
New York University (NYU) - New York University (NYU), Shanghai and University of Oklahoma - Department of Economics
Downloads 89 (338,717)
Citation 3

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Ad Avoidance, Signaling, Advertising Strategy

28.

How (Not) to Price Discriminate

Number of pages: 25 Posted: 13 Jan 2012
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 86 (346,011)

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Price discrimination, Best-response asymmetry, Multi-dimensional product differentiation

29.

Carry-on Baggage Fee, Airline Pricing and Subcontracting

Number of pages: 39 Posted: 24 Jun 2018 Last Revised: 30 Jul 2020
Lei He, Myongjin Kim and Qihong Liu
University of Oklahoma - Department of Economics, University of Oklahoma and University of Oklahoma - Department of Economics
Downloads 84 (350,865)

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Carry-On Baggage Fee, Unbundling, Subcontracting, Airline Industry

30.

Market Foreclosure and the Welfare Impacts of Price Discrimination

Economics Bulletin 36 (1), 337-348 (2016).
Number of pages: 13 Posted: 02 Aug 2011 Last Revised: 19 Apr 2016
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 84 (350,865)

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Price discrimination; Market foreclosure; Strategic market foreclosure

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

Number of pages: 35 Posted: 15 Sep 2012 Last Revised: 31 Oct 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 55 (446,284)
Citation 2

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Ph.D. labor market, Job type, Job location, Job rank

Where Do New Ph.D. Economists Go? Evidence from Recent Initial Job Placements

IZA Discussion Paper No. 6990
Number of pages: 37 Posted: 17 Nov 2012
Illinois State University, University of Oklahoma - Department of Economics and Illinois State University - Department of Economics
Downloads 26 (591,005)

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Ph.D. labor market, job type, job location, job rank

32.

Price Discrimination with Varying Qualities of Information

Forthcoming, B.E. Journal of Economic Analysis and Policy
Number of pages: 28 Posted: 25 Oct 2013 Last Revised: 13 Dec 2015
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 74 (377,761)

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Multi-dimension; Price discrimination; Information quality; Reduced demand elasticity effect

33.

Reverse Pricing and Revenue Sharing in a Vertical Market

Number of pages: 25 Posted: 06 May 2013
Qihong Liu and Jie Shuai
University of Oklahoma - Department of Economics and Zhongnan University of Economics and Law
Downloads 60 (421,536)
Citation 2

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Reverse pricing, Revenue sharing, Vertical relationship

34.

Consumer Sorting of Vertically Differentiated Goods

Number of pages: 7 Posted: 01 Jul 2010 Last Revised: 29 Jul 2010
Peyton Ferrier and Qihong Liu
U.S. Department of Agriculture (USDA) - Economic Research Service (ERS) and University of Oklahoma - Department of Economics
Downloads 47 (470,267)

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Consumer sorting, Adverse selection, Vertical differentiation

35.

Private and Social Incentives for Vertical Contract Disclosure

Number of pages: 11 Posted: 30 Jul 2013
Qihong Liu and X. Henry Wang
University of Oklahoma - Department of Economics and University of Missouri-Columbia
Downloads 45 (478,615)
Citation 1

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Vertical market, Contract disclosure, Cournot competition

36.

Firm Quasi-Dynamics in the Chinese Manufacturing Industries

Number of pages: 29 Posted: 31 Jan 2020
Lixing Li, Qihong Liu and Changyu Ren
Peking University, University of Oklahoma - Department of Economics and Peking University
Downloads 20 (613,549)

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firm dynamics, entry and exit, industrial shift, market thickness, labor cost

37.

Quality of Information and Oligopolistic Price Discrimination

Number of pages: 32 Posted: 02 Nov 2004
Qihong Liu and Konstantinos Serfes
University of Oklahoma - Department of Economics and Drexel University
Downloads 16 (641,069)
Citation 11
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38.

The Effect of Most‐Favored Customer Clauses on Prices

The Journal of Industrial Economics, Vol. 59, Issue 3, pp. 343-371, 2011
Number of pages: 29 Posted: 29 Sep 2011
Jihui Chen and Qihong Liu
Illinois State University and University of Oklahoma - Department of Economics
Downloads 4 (731,129)
Citation 2
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39.

Loyalty Rewards Facilitate Tacit Collusion

Journal of Economics & Management Strategy, Vol. 20, Issue 3, pp. 739-775, 2011
Number of pages: 37 Posted: 24 Jul 2011
Yuk‐Fai Fong and Qihong Liu
HKUST Business School and University of Oklahoma - Department of Economics
Downloads 2 (749,515)
Citation 1
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40.

Pricing‐To‐Market: Price Discrimination or Product Differentiation?

American Journal of Agricultural Economics, Vol. 89, Issue 3, pp. 571-581, 2007
Number of pages: 11 Posted: 24 Apr 2020
Qihong Liu
University of Oklahoma - Department of Economics
Downloads 0 (779,536)
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price discrimination, pricing-to-market, quality upgrading, unit values, vertical differentiation