Naufel Vilcassim

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs

Chicago Booth Research Paper No. 20-14 , Initiative on Global Markets Paper No. 172
Number of pages: 74 Posted: 28 May 2020
Stanford Graduate School of Business, University of Chicago, University of Notre Dame and affiliation not provided to SSRN
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Abstract:

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Volunteer marketers, international business professionals, product differentiation, marketing-entrepreneurship interface, firm growth, emerging markets, linguistic analysis, randomized controlled field experiment