Andre Bonfrer

Deakin University

Australia

Australian National University (ANU)

Professor of Marketing

Canberra, Australian Capital Territory 2601

Australia

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 44,016

SSRN RANKINGS

Top 44,016

in Total Papers Downloads

1,253

SSRN CITATIONS
Rank 35,845

SSRN RANKINGS

Top 35,845

in Total Papers Citations

16

CROSSREF CITATIONS

6

Scholarly Papers (7)

1.

The Impact of Brand Quality on Shareholder Wealth

Journal of Marketing, Forthcoming
Number of pages: 43 Posted: 17 May 2011
Sundar G. Bharadwaj, Kapil R. Tuli and Andre Bonfrer
University of Georgia--Terry School of Business, Singapore Management University - Lee Kong Chian School of Business and Deakin University
Downloads 380 (95,263)
Citation 1

Abstract:

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Brand Quality, Stock Returns, Idiosyncratic Risk, Systematic Risk, Earnings, Industry Concentration, Marketing-Finance Interface

2.

Recovering Sku-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates

Number of pages: 41 Posted: 22 Aug 2004
University of Pennsylvania - Marketing Department, Deakin University and University of Chicago
Downloads 328 (112,388)
Citation 13

Abstract:

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Discrete Choice, Market Share Models, Marketing Mix, Product Attributes, SKU

3.

A First-Passage Time Model for Predicting Inactivity in a Contractual Setting

Number of pages: 34 Posted: 05 Jul 2007 Last Revised: 04 Apr 2012
Deakin University, Tilburg University, University of Pennsylvania - Marketing Department and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 264 (141,245)

Abstract:

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defection, churn, stochastic models, brownian motion, first hitting time

4.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun and Andre Bonfrer
Southern Methodist University (SMU) - Marketing Department and Deakin University
Downloads 152 (233,890)
Citation 2

Abstract:

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

5.

Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test

NBER Working Paper No. w12756
Number of pages: 60 Posted: 13 Dec 2006 Last Revised: 10 May 2021
Andre Bonfrer, Ernst R. Berndt and Alvin J. Silk
Deakin University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and Harvard Business School
Downloads 69 (397,475)

Abstract:

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6.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Michael Braun and Peter Danaher
Deakin University, Southern Methodist University (SMU) - Marketing Department and Monash University
Downloads 59 (430,396)

Abstract:

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7.

The Impact of Goal Enabling Technology on Customer Lifetime Value

Number of pages: 1
Jake An, Andre Bonfrer and Christine Eckert
Raiz Invest Limited, Deakin University and University of Technology Sydney (UTS) - School of Marketing
Downloads 1

Abstract:

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Goal enabling technology, Customer Lifetime Value, Synthetic Controls