William J. Havlena

Southern Methodist University (SMU)

6212 Bishop Blvd.

Dallas, TX 75275

United States

SCHOLARLY PAPERS

2

DOWNLOADS

17

SSRN CITATIONS

1

CROSSREF CITATIONS

7

Scholarly Papers (2)

1.

A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data

Applied Psychological Measurement, (1987) Vol. 11, No. 4, pp. 397-418
Number of pages: 23 Posted: 27 May 2016
Pennsylvania State University, Columbia Business School - Marketing, Columbia University, Southern Methodist University (SMU) and Harvard University - Business School (HBS)
Downloads 9 (709,735)

Abstract:

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2.

On the Measurement of Perceived Consumer Risk

Decision Sciences, Volume 22, Issue 4, pages 927–939
Number of pages: 13 Posted: 01 Jun 2016
William J. Havlena and Wayne S. DeSarbo
Southern Methodist University (SMU) and Pennsylvania State University
Downloads 8 (717,348)
Citation 1

Abstract:

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Consumer Behavior, Marketing Research, Multidimensional Scaling, Statistical Methodology