Crystal Scott

University of Michigan at Dearborn - School of Management

4901 Evergreen Road

Dearborn, MI 48128-1491

United States

SCHOLARLY PAPERS

5

DOWNLOADS

57

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Multidimensional Scaling of Preference Data

Wiley International Encyclopedia of Marketing. 2. pp. 198-205, 2010
Number of pages: 4 Posted: 18 Jun 2016
Wayne S. DeSarbo and Crystal Scott
Pennsylvania State University and University of Michigan at Dearborn - School of Management
Downloads 44 (494,100)

Abstract:

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multidimensional scaling, vector model, unfolding model, positioning analysis, analysis of preference data

2.

A Model-Based Approach for Visualizing the Dimensional Structure of Ordered Successive Categories Preference Data

Psychometrika, Vol. 73, No. 1, pp. 1–20
Number of pages: 20 Posted: 23 Jun 2016
Wayne S. DeSarbo, Joonwook Park and Crystal Scott
Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management
Downloads 13 (678,799)

Abstract:

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ordered successive categories, maximum likelihood, consumer psychology, multidimensional unfolding

3.

A New Constrained Stochastic Multidimensional Scaling Vector Model. An Application to the Perceived Importance of Leadership Attributes

Journal of Modelling in Management Vol. 6 No. 1, pp. 7-32, 2011
Posted: 19 Jun 2016
Crystal Scott and Wayne S. DeSarbo
University of Michigan at Dearborn - School of Management and Pennsylvania State University

Abstract:

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Leadership, Data structures, Modelling, Iterative methods

4.

A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data

Journal of the American Statistical Association, Volume 105, Issue 490, pages 482-492 (2010)
Posted: 17 Jun 2016
Pennsylvania State University, Pennsylvania State University, University of Kentucky - Marketing and Supply Chain and University of Michigan at Dearborn - School of Management

Abstract:

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Bayesian analysis, Multidimensional scaling, Preference analysis, Sports utility vehicles

5.

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning

Journal of Marketing Research, Vol. 45, No. 3, pp. 280-292
Posted: 15 Jun 2016
Wayne S. DeSarbo, Rajdeep Grewal and Crystal Scott
Pennsylvania State University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Michigan at Dearborn - School of Management

Abstract:

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market segmentation, positioning, clusterwise analyses, bilinear spatial models, sport-utility vehicles