David LeBaron

Independent

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Scholarly Papers (1)

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Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data

Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
Posted: 15 Jun 2016
Pennsylvania State University, Frankfurt School of Finance and Management, Independent and Georgetown University - Robert Emmett McDonough School of Business

Abstract:

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Preferences, Market Segmentation, Cluster Analysis/3-way Scaling, Multi-dimensional Scaling