Lingling Zhang

University of Maryland - Department of Marketing

College Park, MD 20742

United States

SCHOLARLY PAPERS

2

DOWNLOADS

554

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

How Users Drive Value: Platform Investments that Matter

Number of pages: 46 Posted: 25 Aug 2020
Zhou Zhou, Lingling Zhang and Marshall W. Van Alstyne
Boston University - Questrom School of Business, University of Maryland - Department of Marketing and Boston University – Questrom School of Business
Downloads 433 (80,510)

Abstract:

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platform value, platform design, network effects, winner-take-all, user base, stickiness, user acquisition, investment, system generalized method of moments

2.

Politics, Persuasion and Choice

Number of pages: 19 Posted: 12 Nov 2019 Last Revised: 20 Nov 2019
University of Maryland, University of Southern California - Marshall School of Business, affiliation not provided to SSRN, Harvard Business School - Marketing Unit, California State Polytechnic University, San Luis Obispo - Orfalea College of Business, affiliation not provided to SSRN, Queen Mary University of London, University of Chicago - Booth School of Business, affiliation not provided to SSRN, Harvard University - Harvard Kennedy School (HKS), University of Pennsylvania - The Wharton School and University of Maryland - Department of Marketing
Downloads 121 (275,383)

Abstract:

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Politics, Persuasion, Marketing, Choice