Serkan Aydin

Gebze Institute of Technology (GIT)

Cayirova-Gebze

Kocaeli, Istanbul 41400

Turkey

SCHOLARLY PAPERS

5

DOWNLOADS

500

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

Innate and Domain-Specific Innovativeness: An Empirical Study on Cellular Phone Users

Number of pages: 23 Posted: 14 Sep 2009
Serkan Aydin
Gebze Institute of Technology (GIT)
Downloads 251 (152,037)

Abstract:

Loading...

innovativeness, opinion leadership, expertise, risk taking, social identity function

2.
Downloads 150 (241,880)

Abstract:

Loading...

accountants brand perceptions, consumer characteristics, innovativeness, price sensitivity, accounting software market

3.

The Measurement of Switching Costs as a Perception of Customers in the Turkish Credit Card Market

Journal of Electrical & Electronics Engineering, Vol. 9, No. 2, 2009
Number of pages: 14 Posted: 10 Apr 2013
Gebze Institute of Technology (GIT), Gebze Technical University, Gebze Institute of Technology (GIT) and Gebze Institute of Technology (GIT)
Downloads 53 (462,071)

Abstract:

Loading...

switching costs, credit card market, third-order measurement model, confirmatory factor analysis

4.

Gsm Sektöründe Müşteri Sadakati, Memnuniyeti, Degiştirme Maliyeti Ve Güven Arasindaki İlişki (The Relationship between Customer Satisfaction, Loyalty, Switching Cost and Trust in GSM Sector)

A.Ü. İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 18, Sayı: 3-4, Ekim 2004, s. 157-179.
Number of pages: 23 Posted: 14 Apr 2017
Serkan Aydin and Gökhan Özer
Gebze Institute of Technology (GIT) and Gebze Technical University
Downloads 37 (532,547)

Abstract:

Loading...

switching cost, customer loyalty, customer satisfaction, trust, GSM, Turkey

5.

Customer Switching Costs and its Correlates in the Turkish Credit Card Market

Number of pages: 16 Posted: 01 Jul 2015
Serkan Aydin and Gökhan Özer
Gebze Institute of Technology (GIT) and Gebze Technical University
Downloads 9 (718,169)

Abstract:

Loading...

switching cost, credit card market