Hiroshi Onishi

Dentsu Innovation Institute

Chief Analyst

1-8-1, Higashi-shimbashi, Minato-ku

Tokyo, 105-7001

Japan

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

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Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Hiroshi Onishi and Puneet Manchanda
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
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Citation 9

Abstract:

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Consumer Generated Media, Blogs, Social Media, TV Advertising, Response Models, Text-Mining, Japan, Movies, Cellular Phone Service