Jonathan Levav

Columbia Business School - Marketing

New York, NY 10027

United States

  • Columbia Business School - Marketing

SCHOLARLY PAPERS

7

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10,755

SSRN CITATIONS
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SSRN RANKINGS

Top 17,328

in Total Papers Citations

13

CROSSREF CITATIONS

48

Scholarly Papers (7)

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1.

Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context

Number of pages: 47 Posted: 08 Sep 2006
On Amir and Jonathan Levav
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 6,835 (1,110)
Citation 3

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Preference construction, preference learning, choice, context

2.

Emotional Accounting: How Feelings About Money Influence Consumer Choice

Journal of Marketing Research, Vol. 46, pp. 66-80, February 2009
Number of pages: 15 Posted: 17 Feb 2010
Jonathan Levav and A. Peter McGraw
Columbia Business School - Marketing and University of Colorado at Boulder - Department of Marketing
Downloads 3,159 (4,234)
Citation 4

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Emotional Accounting, Mental Accounting, Consumer Spending, Windfalls, Behavioral Decision Theory

3.

Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors

Journal of Experimental Psychology: General, Vol. 139, pp. 579-589, November 2010
Number of pages: 11 Posted: 22 May 2008 Last Revised: 27 Jul 2011
Tom Meyvis, Rebecca K. Ratner and Jonathan Levav
New York University (NYU) - Department of Marketing, University of Maryland - Department of Marketing and Columbia Business School - Marketing
Downloads 379 (93,080)
Citation 1

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affective forecasts, prediction errors, memory bias

4.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-42
Number of pages: 49 Posted: 01 Jun 2016
Naomi Mandel, Derek Rucker, Jonathan Levav and Adam D. Galinsky
Arizona State University (ASU) - Marketing Department, Northwestern University - Kellogg School of Management, Columbia Business School - Marketing and Columbia Business School - Management
Downloads 309 (116,806)
Citation 4

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Self-Concept, Social Comparison, Materialism, Conspicuous Consumption, Self-Regulation, Self-Discrepancy

5.

Order in Product Customization Decisions: Evidence from Field Experiments

Journal of Political Economy, Vol. 118, No. 2, pp. 274-299, 2010
Number of pages: 26 Posted: 31 Oct 2011
Jonathan Levav, Mark Heitmann, Andreas Herrmann and Sheena S. Iyengar
Columbia Business School - Marketing, Columbia College, University of St. Gallen - MCM Institute and Columbia Business School - Management Division
Downloads 73 (377,118)
Citation 4

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6.

Physical Contact and Financial Risk Taking

Psychological Science, Vol. 21, No. 6, 2010 , University of Alberta School of Business Research Paper No. 2013-309
Posted: 24 May 2013
Jonathan Levav and Jennifer Argo
Columbia Business School - Marketing and University of Alberta - Department of Marketing, Business Economics & Law

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interpersonal touch, risk-taking, affect, financial decision making, physical contact

7.

1995 Feels so Close Yet so Far: The Effect of Event Markers on Subjective Feelings of Elapsed Time

Wiley-Blackwell, Psychological Science, Forthcoming 2010
Posted: 14 Oct 2009
Gal Zauberman, Jonathan Levav, Kristin Diehl and Rajesh Bhargave
Yale, Columbia Business School - Marketing, University of Southern California - Marshall School of Business and University of Pennsylvania - Marketing Department

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time perception, duration estimation, dating biases