Ronghui Wang

Tianjin University - College of Management and Economics

NO.92 Weijin Road

Nankai District

Tianjin, 300072

China

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Scholarly Papers (1)

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Channel Integration Strategies for Competing Dual-Channel Retailers: Effect of Cross-Selling

Number of pages: 49 Posted: 06 Jun 2019
Ronghui Wang, Lin Chen, Guofang Nan and Minqiang Li
Tianjin University - College of Management and Economics, Tianjin University, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
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Abstract:

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electronic commerce, omnichannel retailing, buy online and pick up in store, competition, pricing, Stackelberg game