Michael Braun

Southern Methodist University (SMU) Cox School of Business

Associate Professor of Marketing

United States

SCHOLARLY PAPERS

12

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SSRN CITATIONS
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Top 17,831

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16

CROSSREF CITATIONS

45

Scholarly Papers (12)

1.

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories

Number of pages: 41 Posted: 28 Jul 2011 Last Revised: 18 May 2017
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) Cox School of Business and University of Maryland - Robert H. Smith School of Business
Downloads 921 (31,177)
Citation 1

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Online Advertising, Advertising Response Modeling, Online Visitation and Conversion Rates, Bayesian Models

2.

Transaction Attributes and Customer Valuation

Number of pages: 39 Posted: 28 Aug 2013 Last Revised: 17 Jun 2015
Michael Braun, David A. Schweidel and Eli Stein
Southern Methodist University (SMU) Cox School of Business, McDonough School of Business, Georgetown University and Harvard University - Harvard College
Downloads 254 (148,691)
Citation 5

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customer base analysis, customer lifetime value, retention models, marketing ROI, service quality

3.

Modeling Customer Lifetimes with Multiple Causes of Churn

Number of pages: 38 Posted: 05 Sep 2010
Michael Braun and David A. Schweidel
Southern Methodist University (SMU) Cox School of Business and McDonough School of Business, Georgetown University
Downloads 240 (157,104)
Citation 1

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4.

Modeling the 'Pseudodeductible' in Insurance Claims Decisions

Management Science, Forthcoming
Number of pages: 36 Posted: 14 Jun 2005
Southern Methodist University (SMU) Cox School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - Wharton Risk Management and Decision Processes Center
Downloads 210 (178,493)
Citation 2

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Duration models, Dirichlet process priors, insurance claims, semiparametric Bayesian statistics, underreporting

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

SMU Cox School of Business Research Paper No. 18-3
Number of pages: 42 Posted: 27 Apr 2017 Last Revised: 27 Aug 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) Cox School of Business, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
Downloads 193 (192,785)
Citation 1

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Selective Enforcement, Police Discretion, Residual Clause, Shoplifting, Criminal History, Pretrial Detention, Overcharging, Plea Bargaining

Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas

Journal of Empirical Legal Studies, Vol. 15, Issue 4, pp. 916-950, 2018
Number of pages: 35 Posted: 08 Nov 2018
Michael Braun, Jeremy Rosenthal and Kyle Therrian
Southern Methodist University (SMU) Cox School of Business, Rosenthal & Wadas, PLLC and Rosenthal & Wadas, PLLC
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6.

Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes

Forthcoming in Marketing Science
Number of pages: 40 Posted: 21 May 2009 Last Revised: 20 Aug 2011
Michael Braun and Andre Bonfrer
Southern Methodist University (SMU) Cox School of Business and Deakin University
Downloads 153 (235,468)
Citation 2

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Dirichlet processes, nonparametric Bayes, social networking, homophily, diffusion, word of mouth

7.

Generalized Direct Sampling for Hierarchical Bayesian Models

McCombs Research Paper Series No. IROM-02-11, MIT Sloan Research Paper No. 4925-11
Number of pages: 30 Posted: 10 Aug 2011 Last Revised: 26 Sep 2012
Michael Braun and Paul Damien
Southern Methodist University (SMU) Cox School of Business and University of Texas at Austin - McCombs School of Business
Downloads 118 (287,874)
Citation 1

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Bayesian Inference, Importance Sampling, Markov Chain Monte Carlo, Marginal Likelihood

8.

The Normalizing Constant in the BG/BB Model

SMU Cox School of Business Research Paper No. 18-33
Number of pages: 4 Posted: 12 Sep 2018 Last Revised: 13 Nov 2018
Emory University - Department of Marketing, Southern Methodist University (SMU) Cox School of Business and Rice University - Jones Graduate School of Business
Downloads 91 (342,363)
Citation 1

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BG/BB, beta-geometric, beta-binomial, customer base analysis, customer lifetime value, CLV, RFM, Pareto/NBD

9.

Time-Varying Effectiveness of Competitive Advertising

SMU Cox School of Business Research Paper No. 19-5
Number of pages: 38 Posted: 11 Jan 2019 Last Revised: 12 Apr 2019
Andre Bonfrer, Michael Braun and Peter Danaher
Deakin University, Southern Methodist University (SMU) Cox School of Business and Monash University
Downloads 59 (435,582)

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10.

The Impact of Regret on the Demand for Insurance

Number of pages: 31 Posted: 24 Dec 2004
Michael Braun and Alexander Muermann
Southern Methodist University (SMU) Cox School of Business and WU (Vienna University of Economics and Business)
Downloads 22 (615,154)
Citation 7
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11.

The A/B Test Deception: Divergent Delivery, Ad Response Heterogeneity, and Erroneous Inferences in Online Advertising Field Experiments

SMU Cox School of Business Research Paper No. 21-10
Number of pages: 44 Posted: 30 Jul 2021
Michael Braun and Eric M. Schwartz
Southern Methodist University (SMU) Cox School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 10 (702,615)

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Targeted online advertising, A/B testing, measuring advertising effectiveness, causal inference, experimental design, Simpson's paradox, social media

12.

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science, Vol. 32, No. 5, 2013; pp. 753-767; DOI: 10.1287/mksc.2013.0802
Posted: 13 Nov 2013
Michael Braun and Wendy W. Moe
Southern Methodist University (SMU) Cox School of Business and University of Maryland - Robert H. Smith School of Business

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online advertising, advertising response modeling, online visit and conversion rates, Bayesian models, targeting