Xiaopo Zhuo

Sun Yat-Sen University (SYSU) - Business School

135 Xingang West Road

Sun Yat-Sen University

Guangzhou, Guangdong 510275

China

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Scholarly Papers (1)

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Brand-owners’ Vertical and Horizontal Alliance Strategies Confronting Dominant Retailers: Effect of Demand Substitutability and Complementarity

Posted: 19 Dec 2019
Xiaopo Zhuo and Baozhuang Niu
Sun Yat-Sen University (SYSU) - Business School and School of Business Administration, South China University of Technology

Abstract:

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Dominant retailer; Demand complementarity; Alliance strategies; Contract negotiation