Edward F. McQuarrie

Santa Clara University - Leavey School of Business

Professor of Marketing

500 El Camino Real

Santa Clara, CA California 95053

United States

  • Santa Clara University - Leavey School of Business

SCHOLARLY PAPERS

17

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7

CROSSREF CITATIONS

14

Scholarly Papers (17)

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1.

Stock Market Charts You Never Saw

Number of pages: 54 Posted: 11 Oct 2017 Last Revised: 17 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 5,278 (1,746)
Citation 1

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Historical Stock Market Returns, Equity Premium, 19th Century, stocks for the long run

2.

The US Bond Market Before 1926: Investor Total Return from 1793, Comparing Federal, Municipal, and Corporate Bonds Part I: 1793 to 1857

Number of pages: 72 Posted: 19 Oct 2018 Last Revised: 19 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 1,443 (15,327)

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bond market, 19th century US securities markets, Hamilton refunding, history of interest rates, long-term return on bonds

3.

The US Bond Market before 1926: Investor Total Return from 1793, Comparing Federal, Municipal and Corporate Bonds Part II: 1857 to 1926

Number of pages: 136 Posted: 18 Sep 2019 Last Revised: 19 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 1,258 (18,923)
Citation 4

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historical bond returns, 19th century US markets, greenback era, corporate bonds, municipal bonds, National Banking Acts

4.

Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising

Journal of Consumer Research, March 2003
Number of pages: 32 Posted: 14 Oct 2003
Edward F. McQuarrie and David Glen Mick
Santa Clara University - Leavey School of Business and University of Virginia - McIntire School of Commerce
Downloads 470 (72,455)
Citation 3

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5.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 429 (80,836)
Citation 1

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online reviews, eWOM, solidarity, intrinsic motivation

6.

The First 50 Years of the US Stock Market: New Evidence on Investor Total Return Including Dividends, 1793-1843

Number of pages: 142 Posted: 19 Jul 2018 Last Revised: 17 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 385 (91,658)
Citation 4

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stocks for the long run, stock market history, stock market in the 19th century, stock market returns, bank stocks, turnpikes, canals, railroads

7.

Introducing a New Database of 19th Century Railroads Before Cowles and Macaulay

Number of pages: 68 Posted: 02 Aug 2017 Last Revised: 16 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 181 (197,568)
Citation 5

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Historical Stock Prices, Railroads, 19th Century

8.

The U.S. Bond Market Before 1926, Part III: Total Return Versus Basic Yield, 1897 - 1926

Number of pages: 86 Posted: 08 Jul 2020 Last Revised: 19 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 142 (242,173)
Citation 1

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bond returns, corporate bonds, asset pricing, financial markets before 1926

9.

New Lessons from Market History: Sometimes Bonds Win

Number of pages: 41 Posted: 26 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 137 (262,513)

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stock returns, bond returns,19th century financial markets, equity premium, asset allocation, portfolio management

10.

When Do Corporate Bond Investors Earn a Premium for Bearing Risk? A Test Spanning the Great Depression of the 1930s

Number of pages: 213 Posted: 11 Dec 2020
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 124 (270,609)

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Risk Premium, Corporate Bonds, Government Bonds, Historical Asset Returns, Moody’s Rating Grades, Bond Returns Over the Long Run

11.

What Factors Sustain the Production of Online Reviews? Role of Community Feedback and Differences in Individual Motivation

Number of pages: 63 Posted: 29 Nov 2013 Last Revised: 18 May 2014
Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 112 (289,302)

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online reviews, motivation, feedback, self-determination theory, Yelp

12.

A Re-Examination of Stock Market Returns from 1871-1897: Did Cowles Get It Right?

Number of pages: 128 Posted: 14 Apr 2020 Last Revised: 18 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 56 (433,053)

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19th century stock returns, stock and bond comparison, railroads, panic of 1873, panic of 1893

13.

Appendix A to Introducing a New Database of 19th Century US Stocks

Number of pages: 17 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 49 (459,204)

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19th century stock markets, capitalization, dividends

14.

Developing Scales to Measure Consumer Dispositions: A New Approach Based on Predictive Validity

Number of pages: 40 Posted: 28 Aug 2013
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 39 (502,318)

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scale development, scale reduction, dispositions, predictive validity, single-item vs. multi-item measures

15.

Appendix B to Introducing a New Database of 19th Century US Stocks

Number of pages: 18 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 33 (531,580)

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19th century stock markets, index construction, railroad stocks

16.

Appendix C to Introducing a New Database of 19th Century US Stocks

Number of pages: 10 Posted: 26 Sep 2017
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 27 (564,690)

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19th century stock markets, stock dividends, rights issues, merger premia

17.

New Bank and Transportation Stock Indexes from 1793 to 1871, with Comparisons Across Region and Sector, and Against Prior Indexes

Number of pages: 140 Posted: 12 Nov 2019 Last Revised: 18 Mar 2021
Edward F. McQuarrie
Santa Clara University - Leavey School of Business
Downloads 26 (570,892)
Citation 2

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historical stock returns, banks, railroads, canals, turnpikes, panic of 1819, panic of 1837, panic of 1857