Steve Christodoulopoulos

Capsana

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Scholarly Papers (1)

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Consumer Activation and Effective Recruiting in an E-Health Platform

Number of pages: 50 Posted: 08 Jan 2019 Last Revised: 27 Mar 2020
Steve Christodoulopoulos and Nathan Yang
Capsana and Cornell University
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Abstract:

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Brand Advocacy; E-Health; Health and Wellness; Partial Identification; Platform Development; Referral Systems; Segmentation; Social Network Formation; User Heterogeneity